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Dine & Design: a new concept unveiled by Chef Alessandro Miceli at the Fuori Salone in Milano

Milan, 20.06.2022

Chef Alessandro Showcases his Dine & Design concept at the Fuori salone in Milano in June 2022

Unveiled at Milan's Design week 2022, "Dine & Design" is a culinary design collaboration between Chef Alessandro Miceli and Architect Clara Voce. The primary objective is to apply architectural logic, structure, and mechanisms to food-making, and give the consumer a transparent overview of what's on the plate.

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Architect Clara Voce, who gained notoriety with the design of Tresind Studio.

Food & Architecture have become much more intertwined of late, with the explosion of the HORECA market, with hundreds of billions of dollars spent annually as capital investments for the planning, design, and building of restaurants around the world.

Designing for Food

Today, It is customary for Architects and Chefs to work together when creating a new restaurant, as it is impossible to design a kitchen without knowing and understanding the output required: What is the culinary concept& origin? How large is the menu? What dishes are we looking to execute? Do we need a traditional oven? These questions and much more need to be answered before undertaking a kitchen buildup.

Architect Clara Voce & Chef Alessandro Miceli wanted to take this one step further with a creative showcase that brings together architecture and food. Showcased with a Dinner and a uniquely designed menu called "A Fresh Sicilian Summer", each guest is presented with a "technical card" that explains the idea behind the dish, the ingredients and their origins, and the preparation techniques used.

In the kitchen as in design, the future lies in traceability, transparency, and originality, ideals that where very apparent in the dishes and menu presented, to the benefit of critics and guests present.

About Alessandro Miceli

With 29 years of experience in some of the world’s most renowned kitchens, from Italy to England and the United Arab Emirates, Chef Alessandro Miceli is now at the helm of Dubai’s most disruptive Italian culinary destination: Bella restaurant & Lounge, in the Grand Millenium Hotel of Business Bay, Dubai.

About Bella Restaurant & Lounge Dubai

Bella, is Dubai’s quintessential Italian food destination. A contemporary interpretation of popular cuisine, daring and disruptive. Bella is a social gathering and entertainment venue with unparalleled views of the Dubai Canal, the city skyline, and the iconic Burj Khalifa. In the words of Leonardo da Vinci, “Simplicity is the utmost refinement”.

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